Becky G’s Salvaje Makeup Collaboration Marks A Big First For ColourPop
This year, diversity has been at the forefront of the beauty conversation, with both influencers and customers holding brands accountable for a
lack of representation. And as a result of all this talk, brands are making an effort to tap into different communities and find new faces to collaborate with. This Becky G x ColourPop release is coming at the tail end of a year filled with Latinx-forward makeup collections. This summer, Camila Cabello had a
Havana-inspired line with L’Oréal — an ode to her home country Cuba — and in September, blogger Camila Coelho’s
lipstick collection with Lancôme paid homage to her Brazilian roots. Big name brands are finally taking notice of an audience that other retailers might consider niche, but their doing it the right way: with help from Latinas who put their culture first.


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