Online sample sales, however, don’t share those same aggressive tactics. Of course, shoppers are still relentless. Those who tried to shop the Aries sample sale on Saturday — one that caused the London-based streetwear brand’s entire site to shut down due to an overwhelming number of visitors — can attest to that. But for the most part, shopping a sample sale online is much less intense. And because most stores are closed for the foreseeable future, many are making their annual sample sales digital.
Eliza Huber Read More