After All Those Bloomberg Memes, Instagram Is Changing Its Sponcon Policy

“Branded content is different from advertising, but in either case we believe it’s important people know when they’re seeing paid content on our platforms. That’s why we have an Ad Library where anyone can see who paid for an ad and why we require creators to disclose any paid partnerships through our branded content tools,” said a Facebook company spokesperson to Refinery29. “After hearing from multiple campaigns, we agree that there’s a place for branded content in political discussion on our platforms. We’re allowing US-based political candidates to work with creators to run this content, provided the political candidates are authorized and the creators disclose any paid partnerships through our branded content tools.” 

Anabel Pasarow Read More