Aimee Song Unfiltered on Design, Depression, and Life Beyond Instagram
Song went to college in San Francisco and studied interior architecture. It was as an undergraduate that she began a design blog called
Song of Style. At first she focused on interiors, though the purview quickly expanded to other things that Song loves, like lifestyle, travel, and, above all, fashion. Song still maintains the website but the real action is on her
personal Instagram account (the “media impact value” of her most recent New York and Paris Fashion Week posts alone were reported to be $1.9 million), as well as her other Instagram account,
@songofstyle, devoted to her new fashion venture.