Barbie Wants To Help You Entertain Your Kids During Social Distancing
Monica Dreger, VP of Global Consumer Insights at Mattel, knows the struggle well. “We’ve played all our favorite games, baked goodies, and caught up on movies we’ve been waiting to watch,” she says. She even let her children plan a date night for her and her husband. “[We were] served [dinner] by a lovely, snappily dressed waiter who bowed continually,” she says. “We were then escorted to ‘the movies,’ where chocolate and popcorn awaited for our private screening of Jurassic Park.” It was fun for all of them, she says — but now, “it’s getting to that lull point.”

Molly Longman Read More