Butt Masks Have Arrived At New York Fashion Week
Slap It, which exfoliates,
Bite It, which plumps with collagen,
Shake It, which firms and illuminates the butt skin, and
Squeeze It, which also hydrates and evens skin tone. At the Chromat show, the models were offered a choice between Shake It, Slap It, and Bite It, with Wiesenberg herself applying the masks. It involved squatting down and lifting the models’ bikini bottoms to carefully place the masks — there’s two in each package, so one per cheek — on their backsides. The models kept the butt masks on for about 10 minutes just before heading out to the runway.