Not forever: De Beers launching lab-made diamond brand

Not forever: De Beers launching lab-made diamond brand

LONDON – Anglo American (AAL.L) unit De Beers is launching a company to sell laboratory-produced diamonds for jewelry in a departure from its century-old business model of promoting natural stones. Real diamonds created over thousands of years remain the priority, but De Beers is responding to customer demand for more affordable jewelry using stones made…

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