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This Beachy Beauty Brand Keeps Selling Out At Sephora

This Beachy Beauty Brand Keeps Selling Out At Sephora

So when Liu, a beauty industry veteran who headed up marketing at Smashbox and Kate Somerville before becoming a creative consultant, created her own brand, she named it Tower 28 — after the lifeguard stand at the intersection of Santa Monica and Venice Beach. "It's a really diverse part of the beach," Liu says, of…

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