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Sports Illustrated’s new bosses defend why they bought a brand and not a company

Sports Illustrated’s new bosses defend why they bought a brand and not a company

“We bought the brand Sports Illustrated; we didn’t buy the company,” Maven Media founder and CEO James Heckman told the Code Media audience in Los Angeles about the company’s highly controversial purchase and restructuring of the venerated sports publication earlier this year. He also didn’t buy Sports Illustrated’s business model, which consisted of paying a…
Off-White Beats Out Gucci & Yeezy As The World’s Hottest Fashion Brand Again

Off-White Beats Out Gucci & Yeezy As The World’s Hottest Fashion Brand Again

Under the creative directorship of Daniel Lee, Bottega Veneta has entered the top 20 for the first time, climbing 21 places in the ranking. The brand's popularity has caused fashion insiders to dub Bottega the 'New Celine'. Its Lido shoe, which has been seen on the feet of the fashionable during fashion month, is officially the world’s hottest shoe thanks to…
Glossier’s New Futuredew Serum Might Be The Brand’s Best Work Yet

Glossier’s New Futuredew Serum Might Be The Brand’s Best Work Yet

As prescribed, Futuredew is the last step in my morning skin-care routine, and I use my fingers to massage one or two pumps all over my face, focusing on my cheekbones and eyelids (because that's where I like to look extra shiny). According to the brand, the non-greasy Krispy Kreme-glaze finish comes from the blend…
Kerby Jean Raymond Calls BoF Out For Cultural Appropriation: “Your Brand Is Exploitative”

Kerby Jean Raymond Calls BoF Out For Cultural Appropriation: “Your Brand Is Exploitative”

Jean-Raymond has never shied away from standing up for himself or his community — and he hasn't wavered even after winning the  CFDA/Vogue Fashion Fund and gaining Anna Wintour’s admiration. After his fashion show at Weeksville Heritage Center last September, he corrected those who claimed he failed to bring awareness to the historic site, which preserves…
Here’s Every Product From Lady Gaga’s New Beauty Brand, Haus Labs

Here’s Every Product From Lady Gaga’s New Beauty Brand, Haus Labs

Put your paws up, little monsters: Haus Laboratories is finally (seriously, after months of teasing out this launch, it's finally) here. ICYMI, Lady Gaga’s highly-anticipated beauty brand was the breakout star of Amazon Prime Day: Early birds were able to pre-order products (and exclusive kits) during the two-day shopping bonanza, and since then, the rest…
Millie Bobby Brown On Creating The Perfect Beauty Brand For Gen Z

Millie Bobby Brown On Creating The Perfect Beauty Brand For Gen Z

You'll also find a whole category of skin-care treatments — including a peel-off mask, face mist, lip oil, moisturizer, eye gel pads, eye balm, face wash, face scrub, exfoliating pads, and a micellar cleansing gel — that aren't just effective, but really cute, too (see: the under-eye pads shaped like whales).
Millie Bobby Brown Is Launching Her Own Beauty Brand

Millie Bobby Brown Is Launching Her Own Beauty Brand

Another day, another celebrity launching a beauty brand. Seriously, there must be something in the water. Last week, Ciara reportedly dropped hints that she has a makeup and skin-care company in the works. Then, S elena Gomez filed a trademark for a range of beauty products — including fragrances, cosmetics, body care, skin care, hair…
The Clean K-Beauty Brand You Need To Use For Luminous Skin

The Clean K-Beauty Brand You Need To Use For Luminous Skin

The weekend-worthy brand is ideal for anyone in search of radiant, glass skin this summer (join the club). The key to the brand's dewy-skin success is its patented Cha-7 es Complex™, which promotes collagen production for more bouncy, supple skin. All of the products — from peptide-infused moisturizers to powerful probiotic sheet masks — are free…
Kim Kardashian Addresses Kimono Brand Name Controversy

Kim Kardashian Addresses Kimono Brand Name Controversy

“I heard it, and it instantly clicked with me,” Kardashian West tells WSJ of the word “Kimono” prior to hashtag #KimOhNo trending on Twitter. “It started with the Kim pun. And I think ono means ‘one,’ ” she said at the time. “The Kim part I thought was, like, clever. I’ve always been a little…
Finally, You Can Get Your Hands On L.A.’s Coolest Nail-Polish Brand At Target

Finally, You Can Get Your Hands On L.A.’s Coolest Nail-Polish Brand At Target

Starting May 19, a variety of Olive & June Nail Stickers will officially be available on Target shelves and online. To sweeten the deal, Olive & June collaborated with Essie to pair your favorite nail stickers to the perfect summer polish, including Essie's foolproof neutrals and newest limited-edition neons. The catch is that both the…

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