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Some brand names have long perpetuated racism. Black Lives Matter is changing that.

Some brand names have long perpetuated racism. Black Lives Matter is changing that.

As tens of millions of people worldwide have taken to the streets over the past six weeks to pronounce that Black lives matter, corporate America has been nudged into action. But instead of marching alongside protesters, it’s eyeing its own shelves. Quaker Oats spoke up first, announcing in June that Aunt Jemima, the name and…
How A Popular Baby Brand Is Helping Hospitals And New Moms

How A Popular Baby Brand Is Helping Hospitals And New Moms

As coronavirus patients overwhelmed healthcare facilities in the U.S., maternity wards were finding themselves short-staffed. So Dr. Karp, Walsh, and their team decided to donate SNOOs to hospitals in highly infected areas such as Seattle, New York City, and New Orleans. They've also sent them to Europe and Israel. They hoped this would alleviate the…
Supreme Brand Oreos Now Cost As Much As $17,000 On eBay

Supreme Brand Oreos Now Cost As Much As $17,000 On eBay

Hypebeasts with a sweet tooth have gone wild over the latest Supreme drop. Earlier this week, as part of their Spring/Summer 2020 collection, the cult streetwear brand debuted red and white Supreme-branded Oreo cookies. Taking their own spin on the classic creme-filled cookie, double stuf’d Supreme Oreos were priced at $8 per pack of three.…
How This Entrepreneur Took Her Brand From Her Kitchen To 100K+ Stores

How This Entrepreneur Took Her Brand From Her Kitchen To 100K+ Stores

"When people get the call from a retailer that’s interested in them, there’s that 'OMG moment,' and they want to go big. But that’s not always the right thing to do. You really want to let the product and the demand dictate how fast your brand is going to grow. That initial order may be…
Sports Illustrated’s new bosses defend why they bought a brand and not a company

Sports Illustrated’s new bosses defend why they bought a brand and not a company

“We bought the brand Sports Illustrated; we didn’t buy the company,” Maven Media founder and CEO James Heckman told the Code Media audience in Los Angeles about the company’s highly controversial purchase and restructuring of the venerated sports publication earlier this year. He also didn’t buy Sports Illustrated’s business model, which consisted of paying a…
Off-White Beats Out Gucci & Yeezy As The World’s Hottest Fashion Brand Again

Off-White Beats Out Gucci & Yeezy As The World’s Hottest Fashion Brand Again

Under the creative directorship of Daniel Lee, Bottega Veneta has entered the top 20 for the first time, climbing 21 places in the ranking. The brand's popularity has caused fashion insiders to dub Bottega the 'New Celine'. Its Lido shoe, which has been seen on the feet of the fashionable during fashion month, is officially the world’s hottest shoe thanks to…
Glossier’s New Futuredew Serum Might Be The Brand’s Best Work Yet

Glossier’s New Futuredew Serum Might Be The Brand’s Best Work Yet

As prescribed, Futuredew is the last step in my morning skin-care routine, and I use my fingers to massage one or two pumps all over my face, focusing on my cheekbones and eyelids (because that's where I like to look extra shiny). According to the brand, the non-greasy Krispy Kreme-glaze finish comes from the blend…
Kerby Jean Raymond Calls BoF Out For Cultural Appropriation: “Your Brand Is Exploitative”

Kerby Jean Raymond Calls BoF Out For Cultural Appropriation: “Your Brand Is Exploitative”

Jean-Raymond has never shied away from standing up for himself or his community — and he hasn't wavered even after winning the  CFDA/Vogue Fashion Fund and gaining Anna Wintour’s admiration. After his fashion show at Weeksville Heritage Center last September, he corrected those who claimed he failed to bring awareness to the historic site, which preserves…
Here’s Every Product From Lady Gaga’s New Beauty Brand, Haus Labs

Here’s Every Product From Lady Gaga’s New Beauty Brand, Haus Labs

Put your paws up, little monsters: Haus Laboratories is finally (seriously, after months of teasing out this launch, it's finally) here. ICYMI, Lady Gaga’s highly-anticipated beauty brand was the breakout star of Amazon Prime Day: Early birds were able to pre-order products (and exclusive kits) during the two-day shopping bonanza, and since then, the rest…
Millie Bobby Brown On Creating The Perfect Beauty Brand For Gen Z

Millie Bobby Brown On Creating The Perfect Beauty Brand For Gen Z

You'll also find a whole category of skin-care treatments — including a peel-off mask, face mist, lip oil, moisturizer, eye gel pads, eye balm, face wash, face scrub, exfoliating pads, and a micellar cleansing gel — that aren't just effective, but really cute, too (see: the under-eye pads shaped like whales).

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