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Lululemon’s ex-CEO wrote an “unauthorized” history of the brand

Lululemon’s ex-CEO wrote an “unauthorized” history of the brand

Chip Wilson, the founder and former CEO of the yoga apparel brand Lululemon, has written a tell-all book about his life and the business he built — and it is one wild read. Little Black Stretchy Pants, which comes out on November 27, is being marketed as “the unauthorized story of Lululemon” — fitting given…
Here’s Every Product From Lady Gaga’s New Beauty Brand, Haus Labs

Here’s Every Product From Lady Gaga’s New Beauty Brand, Haus Labs

Put your paws up, little monsters: Haus Laboratories is finally (seriously, after months of teasing out this launch, it's finally) here. ICYMI, Lady Gaga’s highly-anticipated beauty brand was the breakout star of Amazon Prime Day: Early birds were able to pre-order products (and exclusive kits) during the two-day shopping bonanza, and since then, the rest…
Off-White Beats Out Gucci & Yeezy As The World’s Hottest Fashion Brand Again

Off-White Beats Out Gucci & Yeezy As The World’s Hottest Fashion Brand Again

Under the creative directorship of Daniel Lee, Bottega Veneta has entered the top 20 for the first time, climbing 21 places in the ranking. The brand's popularity has caused fashion insiders to dub Bottega the 'New Celine'. Its Lido shoe, which has been seen on the feet of the fashionable during fashion month, is officially the world’s hottest shoe thanks to…
Some brand names have long perpetuated racism. Black Lives Matter is changing that.

Some brand names have long perpetuated racism. Black Lives Matter is changing that.

As tens of millions of people worldwide have taken to the streets over the past six weeks to pronounce that Black lives matter, corporate America has been nudged into action. But instead of marching alongside protesters, it’s eyeing its own shelves. Quaker Oats spoke up first, announcing in June that Aunt Jemima, the name and…
Millie Bobby Brown Is Launching Her Own Beauty Brand

Millie Bobby Brown Is Launching Her Own Beauty Brand

Another day, another celebrity launching a beauty brand. Seriously, there must be something in the water. Last week, Ciara reportedly dropped hints that she has a makeup and skin-care company in the works. Then, S elena Gomez filed a trademark for a range of beauty products — including fragrances, cosmetics, body care, skin care, hair…
Sports Illustrated’s new bosses defend why they bought a brand and not a company

Sports Illustrated’s new bosses defend why they bought a brand and not a company

“We bought the brand Sports Illustrated; we didn’t buy the company,” Maven Media founder and CEO James Heckman told the Code Media audience in Los Angeles about the company’s highly controversial purchase and restructuring of the venerated sports publication earlier this year. He also didn’t buy Sports Illustrated’s business model, which consisted of paying a…
Millie Bobby Brown On Creating The Perfect Beauty Brand For Gen Z

Millie Bobby Brown On Creating The Perfect Beauty Brand For Gen Z

You'll also find a whole category of skin-care treatments — including a peel-off mask, face mist, lip oil, moisturizer, eye gel pads, eye balm, face wash, face scrub, exfoliating pads, and a micellar cleansing gel — that aren't just effective, but really cute, too (see: the under-eye pads shaped like whales).
The Best Buys Under $5 From Target’s New Home Essentials Brand

The Best Buys Under $5 From Target’s New Home Essentials Brand

Okay, so we are talking about a line of things like garbage bags and paper plates here, but the simple packaging seems to call to us, saying, "This is the exact and only product you need for the thing you're trying to do." In some cases, it even does say that, like the zipper bags…
How capitalism reduced diversity to a brand

How capitalism reduced diversity to a brand

Back in 2000, Diallo Shabazz was surprised to see himself on the cover of the University of Wisconsin admissions booklet. But there he was, cheering in the stands at a football game he never attended, just behind a group of white students. Some employees in the marketing department had decided to photoshop his face into…
ThirdLove Now Offers More Bra Sizes Than Any Other Lingerie Brand

ThirdLove Now Offers More Bra Sizes Than Any Other Lingerie Brand

For its latest move, ThirdLove is now making its bras available to more women than ever before. As of today, the company will carry 24 new sizes, bringing its offerings up to 70 sizes total. In a stat the brand shared with Fashionista, the new range of sizes "covers approximately 87 percent of women." In…

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