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Why are so many brands pivoting to coziness?

Why are so many brands pivoting to coziness?

Every season has its Instagram bait, and in winter it is blankets. Right now, every online influencer is nestled in a big chunky throw that’s probably beige and maybe hand-knit, clutching a mug of whatever while the weather outside descends into an increasingly frigid hell. Blankets, though? Blankets are nice. Blankets are, both physically and…
16 Brands That Offer Excellent Gifting Options That Truly Give Back

16 Brands That Offer Excellent Gifting Options That Truly Give Back

The holiday season — in addition to being a monthlong sprint of champagne-fueled soirees, Secret Santas, and planes/trains/automobiles — is also a time to think about slicing off a piece of that bountiful gift-giving pie for those who need a little help. Because, while the gears of generosity are certainly in full effect this time of…
I Tried Three Startup Vitamin Brands — Here’s What I Thought

I Tried Three Startup Vitamin Brands — Here’s What I Thought

After taking a comprehensive but engaging questionnaire that took into account my age, sex, interest in pre- and post-natal health, health goals, and lifestyle, I was recommended a regimen of ten daily pills (including vitamin C, calcium, iron, magnesium, and adaptogenic mushrooms) plus two different kinds of Quick Sticks, Care/Of's version of healthy Pixi Stix…
Hide Your Wallets! There’s A New Off-Price Destination For Your Favorite Indie Brands

Hide Your Wallets! There’s A New Off-Price Destination For Your Favorite Indie Brands

Gannon knew she was onto something when her initial outreach was unanimously well-received: after writing “a long email explaining the idea” to the select handful of brands she wanted Cara Cara to launch with, she says, “they were like, yes; we need this; it’s genius. They were all so excited and so supportive.” She then…
6 Emerging Denim Brands To Keep An Eye Out For This Fall

6 Emerging Denim Brands To Keep An Eye Out For This Fall

Built from the ground up by husband and wife duo, Louise and Gary Edgley, Slvrlake Denim is our go-to brand for a great pair of jeans. Fed up with the lack of well-fitting, on-trend denim options, Louise decided to, as one does, make her own. Both the designers have years of denim design experience —…
Ulta Just Made It So Much Easier To Discover  Indie Beauty Brands

Ulta Just Made It So Much Easier To Discover Indie Beauty Brands

The inaugural brands selected for the initiative include UOMA Beauty, Elcie, ZOEVA, and Love Wellness. UOMA Beauty hit Ulta shelves this past April with a unique foundation offering, and founder Sharon Chuter is thrilled about the opportunity. "This initiative is giving us a platform that we wouldn't normally have," Chuter tells R29. "I'm three months…
Target Launched Not One, Not Two, But Three New Lingerie & Sleepwear Brands — & They’re All Available Now

Target Launched Not One, Not Two, But Three New Lingerie & Sleepwear Brands —...

Over the last few years, we've seen Target make some big initiatives when it comes to making fashion a priority. Between their teen-focused line, Wild Fable, an office-appropriate collection pegged Prologue and other in-house labels, Target, or Targét as we like to call it, has transformed itself from a big box store to a true…
Target Just Announced Not One, Not Two, But Three New Lingerie & Sleepwear Brands

Target Just Announced Not One, Not Two, But Three New Lingerie & Sleepwear Brands

Over the last few years, we've seen Target make some big initiatives when it comes to making fashion a priority. Between their teen-focused line, Wild Fable, an office-appropriate collection pegged Prologue and other in-house labels, Target, or Targét as we like to call it, has transformed itself from a big box store to a true…
We Scoured Instagram & Found 10 Of 2019’s Buzziest New Jewelry Brands

We Scoured Instagram & Found 10 Of 2019’s Buzziest New Jewelry Brands

Nowadays, the rule of thumb for jewelry is pretty clear: the more the merrier. We layer so many necklaces on top of each other that waking up without a tangled mess around our necks is impossible, our hands are stacked with a ring (if not multiple) on every finger and we're on a first-name basis…
We Did The Work For You & Found 7 Instagram Brands To Shop Now

We Did The Work For You & Found 7 Instagram Brands To Shop Now

So, to make finding the newest, most under-the-radar Instagram brands of the moment a little bit easier and a lot less time-consuming, we went ahead and did the work for you. After following every hashtag, geotag and, well, normal tag, we came up with a list of 7 clothing brands that are sure to be…

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