On Tuesday evening, the film aired on the CFDA’s digital fashion platform, Runway 360, alongside dozens of other short films and virtual runway shows. But just like the in-person events the brand has hosted in the past, JOY RUN was a standout. The film jumps from recorded Zoom calls with guests, including trans athletes Andraya Yearwood and Terry Miller and ACLU lawyer and transgender rights activist Chase Strangio, to shots of the new collection modeled on McCharen-Tran’s “Chromat babes”: Chella Man, a trans and deaf artist who recently starred in Calvin Klein’s Pride campaign; Maya Finoh, a cultural worker known as Savage x Fatty; Jerron Herman, an artist, writer, and dancer with cerebral palsy; and Maya Margarita, a non-binary trans femme artist. Photographer Lia Clay Miller shot the accompanying campaign lookbook.
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