Counterfeit Beauty Is Booming — But Is A Knockoff Device Ever Worth The Risk?
It’s not just big name household brands that are fighting the counterfeiting war: Smaller entrepreneurial types, like Jamie O’Banion, founder and CEO of BeautyBio and the creator of GloPRO, are also affected. The GloPRO is a popular (and patented)
microneedling tool that solves a genuine consumer need, and thus is a target for the fakers. “In any industry where creativity and new product launches are the lifeline, you’re going to encounter forms of design borrowing,” O’Banion says. “When you’re the first to claim a space, of course others are going to follow and try to capture the same audience.”