Fenty Beauty Is Launching 50 Shades Of Concealer & We Tried Them First
Ono, who serves as Fenty Beauty’s Global Makeup Artist (and is a longtime friend and makeup artist to Rihanna), says that when the brand launched with
40 shades of foundation in September of 2017, it created a wave of change within the beauty industry. Nine months later,
Dior, CoverFX,
CoverGirl,
Flesh, and other brands launched their own inclusive foundation ranges. Just like that, the ”
Fenty Effect” was born.