Here’s Why People Think Prince Harry & Meghan Markle Are Mad They Can’t Use Sussex Royal
Their use of the word “intend” could also be a sign that they feel they have more leverage over this situation than the Queen might assume. Brand expert Deborah Ogden agrees, telling Yahoo UK that dropping “royal” from their brand won’t hurt the couple much in the long term. “They will lose some value from the Sussex Royal brand,” Ogden said. “But my belief is that Prince Harry will always be Prince Harry therefore in the UK market, the American market, and the global markets that recognize the British royal family, I’m not sure taking it away will have a huge impact.”

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