To carve out an area you will excel at, you should get specific as possible.
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Building a powerful brand in today’s modern economy is no easy task — and Entrepreneur Network partner Peter Voogd knows the ins and outs of the process. In this video, Voogd describes to video series host Sean Cannell how he created his own identity as an influencer by leveraging social media. Voogd talks about pinpointing what industry you want to dominate; he specifically wanted to help and impact millennials. Voogd talks about hiring a team of young 20-year-olds to help him build his business, giving them control over phoning his clients and motivating them to work and build something early on.
Voogd talks about delivering real results. Many young millennials want to call themselves founders and coaches when they have few results to prove they are truly trustworthy. Voogd describes how he chose millennials to focus on because he knew he could impact them and deliver tangible results by tailoring content to them.
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