It’s Expensive To Be On The Bachelor, But Contestants Make It All Back On Instagram
Still, for all the money spent primping for the show, many contestants easily earn it back — plus a ton more — once the season wraps. Contenders who make it even a few weeks gain sizable Instagram followings nearly automatically, some of which have higher engagement rates than those of A-list celebrities (our dear Grocery Store Joe even skyrocketed to stardom despite being eliminated on Night One). And these followings, plus sponsored content, can equal a lot of money.
Mediakix estimates that, based on an average of seven to eight sponsored posts per month, at a rate per post of $5,000 on the low end and $15,000 on the high end,
Bachelor influencers with fewer followers and lower engagement rates earn approximately $444,000 a year, while those with higher numbers can rake in between $888,000 and $1.33 million per year.