Kate Hudson: Why Not All Celebrity Brands Are Created Equal

Skeptics will tell you that some stars don’t seem that invested in whatever they’re selling on the side. “A lot of people don’t want to put the effort in, because it’s a lot of work. And that’s fine too — if you love a product, let everyone else [discover it] … and I’ve been known to do that as well,” Kate says. But the How To Lose a Guy in Ten Days star has learned a lot over her 20 years in the spotlight. “If I’m talking about it, I need to feel good about what I’m doing [and] what I’m putting out there. I owe it to the people that follow me, my fans, that I’m not going to lead them the wrong way.”