Keep These Sustainable Brands In Mind When Shopping On Earth Day (And Every Day After)
Another challenge lies in the complexity of defining a “sustainable” brand. Is about using only organic natural fibers, renewable ones like lyocell and modal, or recycled ones, like
Everlane’s ReNew fabric or the aformentioned Econyl? Is it the Fair Trade or B-Corp certified company paying its employees fairly and re-investing in the surrounding community? As eco-journalist
Alden Wicker explained right here on Refinery29 last year, “There’s no perfectly sustainable fashion brand out there. It simply doesn’t exist.” Given this, what matters to us is that the fashion company is on the journey, recognizing the need to lessen its environmental impact and taking real steps to make that happen. And, happily, a lot of designers and retailers are on that path.