Kim Kardashian Addresses Kimono Brand Name Controversy
“I heard it, and it instantly clicked with me,” Kardashian West tells
WSJ of the word “Kimono” prior to hashtag
#KimOhNo trending on Twitter. “It started with the Kim pun. And I think ono means ‘one,’ ” she said at the time. “The Kim part I thought was, like, clever. I’ve always been a little bit more minimal when it comes to branding and I just think that incorporates me, but also, like, one.”