MAC & Benefit Are Making It So Easy To Support Planned Parenthood
In March, MAC announced that it made a two-year, $500,000 commitment to help fund Planned Parenthood’s
Chat/Text program and new sexual-health chatbot,
Roo, as part of its longstanding VIVA GLAM charity initiative. “We don’t see this as a politically-charged or risky donation,” Nancy Mahon, the global executive director of the MAC AIDS Fund, tells
Refinery29. “Access to healthcare and access to sexual health information is part of women’s self-esteem, beauty, and ability to succeed in the world. At the end of the day, what we want to do is support women living their most joyous lives in the way they want to, whether that be wearing a fabulous eyeshadow, or being healthy.”