Margherita Missoni On Bringing Her Family’s Legacy To The Instagram Generation

And that’s exactly what she’s done with her first ever collection for M Missoni. Previously a brand license, the newly-revived, lower-priced M line is Missoni for a younger generation: a remixed, refreshed, revived Missoni. “M is about making clothes for real people,” she tells Refinery29 backstage ahead of her first collection presentation, having been appointed creative director last October. “If Missoni stands for fashion in the traditional sense, and is uncompromising in its aesthetic, then M is saturated with the needs of the people who wear them: the free-spirited, the irreverent, the playful. With M, I have flipped the well-known hit record and started to play the B-side.”