Nick Jonas Launched His Own Tequila. It’s Sustainable & Just As Fancy As Champagne

This weekend, Villa One had a launch event in Montauk, NY, and it appears their catchphrase for the tequila is “Life As It Should Be.” I mean, sipping tequila on the last weekend of summer with Nick Jonas and Priyanka Chopra is a strong contender for how life should be, if you’re asking us. Villa One will come in three styles — silver, reposado, and añejo — in bottles designed by Varvatos. They are priced at about $45, $50, and $60 per bottle, respectively.