The Bachelor(ette) To Influencer Pipeline: A Timeline Of Social Media Shilling From Everyone’s Favorite Reality Franchise
Influencer marketing platform Tribe Dynamics estimates that in the first half of 2019 alone, two of Jade Roper Tolbert’s sponsored posts for FabFitFun amounted to $42,333.31 in earned media value for the brand. And according to the same Tribe data, Revolve, another Bachelor juggernaut brand, garnered a whopping $452,103.32 in earned media value from eight posts by Kaitlyn Bristowe in the first half of year, as well as $200,883.80 for six posts by Lauren Bushnell. Influencer marketing agency Mediakix estimates that Bachelor influencers with over a million followers, like Tolbert or Ashely Iaconetti, can earn ~$10,000 for an in-feed post or Instagram Story and over $500,000 to $1 million in one year. Those with follower counts in the 500k range could be raking in anywhere from $20,000 to 50,000 per month. 

Anabel Pasarow Read More