The Model Alliance Is Finally Calling Out Victoria’s Secret
Though the brand recently hired transgender model
Valentina Sampaio, the move may do little to restore their relationship with consumers who feel VS caters to the cisgendered male gaze. In fact, at its core, the brand is nothing more than a fantasy for men.
As Jezebel pointed out, “the conception of Victoria’s Secret came after its founder Roy Raymond wandered into a department store in the late 1970s, looking for lingerie for his wife. But the selection was reportedly underwhelming and deeply unsexy. “I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns,” Raymond told
Newsweek
in 1981. “I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.””