This Beachy Beauty Brand Keeps Selling Out At Sephora
So when Liu, a beauty industry veteran who headed up marketing at Smashbox and Kate Somerville before becoming a creative consultant, created her own brand, she named it Tower 28 — after the lifeguard stand at the intersection of Santa Monica and Venice Beach. “It’s a really diverse part of the beach,” Liu says, of the area where scenic pier views and gritty skate culture collide. “You get everything there.” Liu launched Tower 28 in April 2019 with three products and a singular mission: to offer fun, inclusive makeup for every skin tone, type, and condition, at an accessible price point. (Also, make it cute: The brand’s crystal-clear packaging with pops of bold color and bubbly font sparks an instant serotonin release.)

Rachel Krause Read More