This Best-Selling Acne Brand Is About To Launch Online At Sephora
But no matter how familiar we’ve become with the brand’s messaging over the years, it hasn’t always been easy to get ahold of the products. For the longest time, Proactiv’s direct-to-consumer marketing approach meant having the system shipped to your door every month as part of a membership package, or even hunting down one of its 100 vending machines, which launched in 2007. While the brand has become a bit more accessible in the past few years by teaming up with
Amazon and
Ulta Beauty, it’s about to reach true ubiquity: Starting December 26, the entire Proactiv range will be available at
Sephora.com.