To create real systemic change, the brands knew they had to offer more than one solution. So they conceived five pillars: Amplify, Fund, Empower, Diversify, and Swap. Under these points, they aim to give Black female founders a platform to amplify their brands, enable them to receive entrepreneurial mentorship from industry veterans, and award funding with an investment of a $250,000 grant fund. Additionally, the initiative will be offering a semester-long, paid internship program for Black college students in 2021 — and that’s not all. The brands are also set to host a free virtual summit that serves as a business boot camp and networking space this September.
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