Tiffany & Co Will Now Share Where Its Diamonds Are Sourced

“Diamonds, formed up to 3 billion years ago and brought to the earth’s surface by a miracle of nature, are symbols of the most important moments in our lives. There should be nothing opaque about Tiffany diamonds,” Alessandro Bogliolo, chief executive officer, Tiffany & Co., said in a press release. “Our clients want and deserve to know where their most valuable, most cherished diamond jewelry is from, and how it came to be.”