What Are Beauty Retailers Doing To Stop The Spread Of Coronavirus In Stores?
In response to the COVID-19 crisis, the beauty megastore has cancelled its annual convention, Sephoria, the brand confirmed to Refinery29 via email. “We have made the decision to postpone Sephoria,” a representative said. “Given the information we have currently available regarding the coronavirus, we believe postponement is the best course of action. The health, wellbeing, and safety of our clients, employees, and brand partners is our most important consideration.” But calling off the immersive “House of Beauty” experience, which drew thousands of attendees for its debut last year, hasn’t done much to answer more pressing questions from shoppers — namely, the current state of precautions being taken with open tester products and sample containers.

aimee simeon Read More